Saturday, January 19, 2008

Comparison-Making In The New Millennium

It is human nature to keep on comparing one thing with another. After all, everything is relative. As the old adage goes, beauty lies in the eyes of the beholder. But how would one decide what is beautiful without first having laid eyes upon that which is not? We are constantly making comparisons - taller, fatter, prettier, smarter, are all words that we have learned in our early days in school. The superlative is what we are constantly looking out for. Every one of us wants the best. We want to be the best. We want to have the best. And that is the attitude that we take with us every time we go shopping. Whenever we go grocery shopping, we pick out fruits and vegetables that appear fresh. We assume that this means that they will taste delicious. We hope to get greater quantities for lesser amounts of money. After all, even in our search for the best we want to get value for our money. Similarly, when we go shopping for clothes, most of us like to stick to brands and stores that have given us good quality in the past. We look for durability and style in every piece of clothing that we pick out. If we are paying good money for something, we would like it to last for a long time, and look good. We are searching for the best among a million things that are only run of the mill. Of course, shopping is not merely limited to clothes and groceries. There are many other things that we shop for. What about the house that you bought last year? Did you not scout around for the ideal house that would look good, be spacious, have a great view, and be easily accessible? Then, after having found the perfect house, did you not scour financial companies for great loans and mortgages to help you fund your house-buying expenses? Making comparisons is essential if you want to find the best deals. For instance, you might look around extensively before you decide on the laptop that you should be buying. But what about the credit card that you will be paying for it with? Does it offer you the best facilities? If your answer is “no”, maybe it is time for you to scour the markets and compare credit cards before choosing the best for yourself. By the same token, you should compare loans, compare mortgages, compare basically everything. There is no way out of this. If you want to have the best of everything, you will have to throw away the chaff. Seeking credit? Remember to compare! Compare credit cards , compare loans , and compare mortgages .

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